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ATD Show eNews Updates

Stay informed!  As a new or past exhibitor, don’t miss important updates and highlights found in the eNews Updates.  

NADA/ATD eNews Update [Vol. 5, No. 10]
January 14, 2014

NEW "BEST BOOTH" COMPETITION WILL LAUNCH AT THE 2014 NADA & ATD EXPO

We think that our “Top 100” Expo showcases the best and brightest exhibit booth designs. So we’re launching a new “BEST BOOTH” competition in New Orleans. All NADA and ATD exhibiting companies in good standing are eligible, and are automatically entered. Representatives from NADA and Freeman will evaluate the entries and select the winning booth. The judging will take place on Saturday, and winners will be presented their trophy at their booth on Sunday afternoon with a photo op. Winners will also be announced at the Monday General Session. Click here for the FAQs.

BE A GOOD NEIGHBOR AND ENJOY THE SHOW!

The countdown continues, and most of you are in the final stretch of your NADA & ATD Expo planning. We have guidelines in place to help ensure that all exhibitors have a positive experience and good ROI for their participation. The following list includes some of the most common issues that Exhibitors need to be aware of in planning their 2014 participation. You'll find the complete list of rules & regulations HERE.

Within Booth Only - Exhibitors must not disbribute promotional material from any location outside of their assigned booth space. This includes restrooms, restaurants, workshop rooms and any other public area within or outside of the convention center.

Convention Center Exterior Property - Exhibitors may not post ads or any other form of advertising/marketing media on any structure, vehicle or device on the exterior grounds of convention center property.

Taste and Decorum - Exhibitors may use professional models within their booth space, however, the models must be tastefully dressed. (as determined by NADA Show Management.) They must also remain in the assigned booth space and cannot walk the exhibit hall aisles or other areas of the convention center for the purpose of soliciting business or directing/escorting attendees to their booth.

Audio or Visual Display Equipment - Exhibitors using audio systems and/or live entertainment must keep amplification at a conversational level. The use of speakers will be permitted only if they are within the confines of the contracted exhibit space and facing inward and not toward the aisles. Adequate sound insulation must be built around the speakers to assure non-interference with neighboring exhibitors.

No Live Animals - Live animals will not be allowed within any booth space or the exhibit hall. Service dogs are allowed under ADA guidelines.

No Peanuts or Popcorn - Peanuts or popcorn in any form are not allowed in the exhibit halls.

No Packing Up Early - Monday's final day is a full exhibit day from 8:30 am to 4:00 pm. Exhibitors ARE NOT authorized to pack up their booths until the closing announcements have been made.

EXHIBITOR RED CARPET LOUNGE

Don't forget to stop by the Red Carpet Lounge to grab a cup o' Joe in the morning, or take a break in the afternoon. Open Friday, January 24 through Monday, January 27, this lounge is provided exclusively for our exhibitor partners. You'll find it next to Exhibitor Services in Exhibit Hall F.

MONDAY'S FREE EXPO HALL VIP PASSES

Don’t forget that exhibitors may invite VIP customers to shop the Expo on Monday, January 27th. Your customers and prospects who have not registered for the 2014 NADA & ATD Convention & Expo can exchange the Expo VIP Pass to get a one day EXPO ONLY BADGE to stop by your booth and visit the Expo Hall. It’s a great way to follow up with local vendors and customers and get more business done while you’re in New Orleans. A copy of the Expo VIP Pass is available here for you to distribute to your customers and prospects.

SPECIAL "DEALERDATA" WORKSHOP HAS BEEN ADDED TO THE CONVENTION SCHEDULE

For those of you already registered to attend NADA & ATD workshops, you’ll be interested to know that we’ve just added a new and important session to our workshop line up - “Dealer Data: Protect Yourself and Your Valuable IP”. This issue has caught the attention of the marketplace, and is a high-priority for dealers, dealer vendors, and NADA alike. We want our exhibitors to be included in the process, and we invite you to attend this highly relevant workshop to get the latest information. Note: You must be registered in the Exhibitor w/ Workshop category to attend this session.

 

NADA/ATD eNews Update [Vol. 5, No. 9]
January 3, 2014

FINAL PRE-SHOW ATTENDEE LIST NOW AVAILABLE FOR DOWNLOAD

The third installment is now available on myNADAplanner, and overall convention attendee registrations are up 16% over last year. Have you done your pre-show marketing yet?

REGISTER YOUR BOOTH STAFF FOR BADGES NOW AND SAVE TIME AT SHOW SITE

Our goal is to make your onsite badge pick-up experience a positive one. If you haven't already registered your booth staff for their show badges, do it now to help ensure a smooth and easy experience at show site. Click here to get started.

FLOOR PLANS

All exhibiting companies are required to submit their Booth Floor Plan Reporting Form and booth design before the Expo move-in begins in New Orleans. Reviewing booth floor plans ahead of time helps to cut down on the number of problems that may arise onsite. Not providing this important info may negatively impact your company's move-in at show site, and could result in loss of time and money. Help us help you.....get your Floor Plan information to us today.

ONLINE eBOOTH COMPANY DESCRIPTION FOR THE NADA & ATD MOBILE APP

If you haven't already completed your company's Online Profile, you still have time. Log into myNADAplanner to update your company's latest and greatest information for inclusion in the show's Mobile App. Make the most of your exhibit presence by completing this important element of your booth planning. Add it to tomorrow's to do list.

CHECK OUT THE CHECK LIST

To help you keep track of your NADA & ATD booth planning, you'll want to use the Freeman Exhibitor Checklist for important tasks that can ramp up your company's ROI for this event. So check it out, already!

NADA'S MOBILE APP - GET IT NOW

Download now for free and have the latest NADA & ATD Convention & Expo info at your fingertips no matter where you are. Download the app by searching "NADA2014" in the App Store or Google Play. You gotta have it!

NADA/ATD eNews Update [Vol. 5, No. 8]
December 9, 2013

NADA/ATD Expo Attendee List - Updated and Available for Download NOW

The second pre-show attendee list is now available for use in your pre-convention marketing efforts. To download the lists now, click here to access myNADAplanner. Once you are logged in, click on Pre-Show Registration Downloads in the Quick Links. The third and final pre-show list will be ready in early January 2014.

THE 2014 NADA MOBILE APP AND YOU

The Convention & Expo mobile app (coming to the Apple Store and Google Play soon) is a powerful tool onsite at the show to search for companies and products & services. To take advantage of this technology and maximize your company's visibility, make sure your eBooth's product description is included in your online profile. Highlight your brand message and attract customers and prospects to your booth! Click here to access myNADAplanner. Once you are logged in, click on MyProfile/Preferences to add/update your information.

DROP-OFF AND PICK-UP AT THE SHOW

For those companies planning to transport booth staff with shuttles or limousines to and from the show each day, here are the instructions to help expedite your transportation plans. (Note that exhibitors are not to transport attendees fromt he convention center during show hours each day during the 4-day Convention & Expo.)

HAVEN'T ORDERED BOOTH SERVICES?

Don't wait. Act now to take advantage of pricing discounts when ordering your booth services - including but not limited to WiFi Connection, Lead Retrieval Badge Scanners, Computer Equipment, and Food & Beverage. Save time and money by ordering early using our online Exhibitor Service Kit, and know that NADA's official contractors are waiting to provide you with the highest level of customer service. Click here to access the Exhibitor Service Kit.

MAXIMIZE YOUR ONLINE eBOOTH BRANDING BEFORE, DURING AND AFTER THE SHOW

Invest in your company's NADA/ATD Expo success by taking advantage of our eBooth Enhancement program that is designed to get your company noticed. You may select from several targeted opportunities that are designed to complement your company's marketing objectives and maximize your ROI for this event. Your current customers and new prospects are looking for you! Click here to login to myNADAplanner and choose eBooth Upgrade Options from the Quick Links.

myNADAplanner! - YOU GOTTA DO THIS!

Use this matchmaking tool to connect with customers and prospects before and after the show! And your eBooth Enhancements can take your experience to the next level. This is another great way to ramp up your company's ROI for this event. Click here to get started. Just do it!

CELEBRITY SIGHTINGS

Are you planning something special in your booth with a celebrity on hand to make your company stand out from the pack? We want to help get the word out to the thousands of convention attendees before and during the show. Complete and submit the online Celebrity Appearance Form and let us help you market this special aspect of your NADA/ATD planning.

 

NADA/ATD eNews Update [Vol. 5, No. 7]
November 6, 2013

NADA'S NEW eBOOTH PROMOTION WIDGET IS NOW AVAILABLE!

This new tool helps connect your customer base to NADA’s convention registration from your company’s website.  It’s a great way to promote your company’s booth at the upcoming 2014 NADA Expo in New Orleans, and gives attendees a direct connect to our easy online registration system for the upcoming event.  Here’s how to get started for FREE…click here to login to myNADAplanner.  Once you are logged in, click on the eBooth Promotion Widget from the Quick Links then copy the widget code snippet and embed it on a high traffic page on your website. Watch this video to learn more!

YOUR COMPANY'S eBOOTH - ARE YOU SET UP FOR ATD & NADA BUSINESS YET?

If you haven’t added your company’s online product description, you’re putting your business at a disadvantage.  This information will be included in multiple NADA & ATD show applications including: myNADAplanner, the Mobile App, and the onsite program directory.  If you’re serious about your company’s ROI for this event, help us help you to get your company’s brand information to the automotive and commercial truck industries.  Complete your eBooth listing today as well as your print profile which will be downloaded for the onsite program directory.  Click here to get started!

DID YOU BOOK YOUR HOTEL ROOMS?

There is now very limited space in the NADA/ATD hotel blocks for the New Orleans now.  If you haven't already booked your staff rooms, don't wait any longer.  Remember that booking within our system entitles your ocmpany to one extra priority point that goes toward future booth assignments.  Click here to access our secure registration site. 

NADA'S OFFICIAL VENDOR LIST - BEWARE OF SCAM ARTISTS!

We want you to have the best possible exhibit experience at our show, and we urge you to only use NADA's official vendors for all of your exhibit services.  Don't be fooled by outside companies posing as NADA vendors.  Here's the official list of the companies that are on hand to help you succeed with your exhibit planning.

PRE-SHOW REGISTRANT LIST NOW AVAILABLE

The pre-show registrant lists are now available for your use.  These lists include pre-registered dealers, managers and allied industry affiliates with their mailing address information.  We will update the lists each month between now and show time!

*Note that current ATD attendee registrations are up 19% compared to last year, and NADA attendee registrations are up 23% over last year's numbers during this same time period*

Click here to go to myNADAplanner, Login and go to Registration Downloads from the Quick Links.

Please Note:  These lists only contain mailing addresses.  We are not able to release email addresses.

NADA/ATD eNews Update [Vol. 5, No. 6]
October 3, 2013

ONLINE EXHIBITOR SERVICE KIT AVAILABLE NOW

All confirmed ATD exhibitors will find all of their planning tools online, and the Exhibitor Service Kit is where you’ll find everything you need to streamline and simplify your exhibit planning experience. Click here to begin your planning!

NEW INSURANCE PROGRAM OFFERED TO EXHIBITORS

All ATD exhibitors are required to carry Liability Insurance, and for those companies looking for assistance, we’ve launched a new program that can provide total and complete coverage for only $79.  Let us help you cross one more thing off your “To Do” list. Click here for more information.

myNADAplanner! IS NOW AVAILABLE TO EXHIBITORS

Be sure your ‘virtual’ online booth information and product description is up-to-date and ready for customers and prospects to search for your company in the coming weeks leading up to the NADA show dates – January 24-27, 2014. The “myNADAplanner!” matchmaking tool is ready, and this technology makes it super easy for buyers and sellers to connect before, during and after the show. This powerful tool can ramp up your company’s ROI for the show!

Click here for myNADAplanner. Once you are logged in, click on My Profile/Preferences to verify your company address information, add your product/servce description for the onsite program directory and for your online booth. You can also choose up to 4 product categories. If you purchased an eBooth Upgrade during the booth space application process, you will see the additional options available to you. If you did not purchase then, now is the time. You can purchase an upgrade by clicking on eBooth Upgrade Options on the left and chosing your package.

Once you've done your online booth info, click on Attendee Match Criteria and answer the questions regarding what type of attendees you are looking for. Once myNADAplanner is launched to the registered attendees, the system will begin to search for your matches!

SPECIAL BOOTH PACKAGE PRICING - ORDER NOW!

For 10x10 exhibitors, we’ve got an ‘all in one’ order form at a pre-show rate under $500!  This special offer includes the following booth items:

(1) 9’x10’ Standard Carpet (Choice of Color)
(1) 6’ Draped Table - 30” high (Choice of Color)
(2) Limerick® Chairs by Herman Miller
(1) Wastebasket
(1) 500 Watt Electrical Outlet
Daily Vacuuming

You can access the form here.

 

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